Lars Ulrich

Lars Ulrich

Founder of Metallica
Motivational keynote speaker


Teamwork. Creativity. Motivation. Inspiration. Life story.

Lars Ulrich is co-founder of one of the world’s biggest rock bands, Metallica. His vision for the band, which he has shared along with co-founder James Hetfield since the band’s inception in 1981, has been integral to Metallica attaining its status as one of the most enduring and fiercely independent bands in music history.

With their philanthropic work via their All Within My Hands Foundation, Metallica continually strives to set new standards in serving their legion of fans and the global community at large.

Audiences are captivated by Ulrich’s story about the fame of iconic heavy metal band, Metallica. Offering insight into the teamwork and dedication that it took to reach superstardom, he encourages each listener to follow his dreams. He encourages audiences to overcome challenges and limitations with perseverance and creativity. He shares entertaining and memorable experiences, showing the audience how to overcome obstacles along the way, and to succeed with your brand, whatever the industry you are in.

“If you are looking for a different kind of experience for your conference, book Lars. What started with a cosy fireside chat for over 1000 c-level managers ended in a tumultuous chaos. After the show, all the top managers turned into crazy Metallica fans and wanted a signature from Lars. Literally unforgettable moments ;)”

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